Sporting the slanted porkpie hat of a bygone era, the bearded misfit, born Antoine Barrau, impressed judges – and won a devoted public following – with his husky delivery of vintage American blues standards by Ray Charles, Screamin' Jay Hawkins and Little Willie John. One unfashionable outsider anointed for overnight fame was Igit, a rakishly suited blues and folk-influenced "chanteur fran cais", who was propelled from the kitchen of a Parisian brasserie to stages and studios where he has starred alongside Jane Birkin, Catherine Deneuve and Alain Souchon after competing as the self-described "freak entrant" on the French version of The Voice: la plus belle voix.
But occasionally, the plucked-from-obscurity concep t shifts the spotlight on to an unknown artist who would otherwise toil in the shadows. Musical reality TV contests get a lot of flak for commodifying music, dumbing down audiences and promoting uniform mediocrity.
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